Color changing on paper has become much more sophisticated since your childhood days of watercolor painting. Today, chromic printing is the rage of business looking for a unique way to make an impact on multiple senses with screen printed book jackets and covers, packaging, retail POP displays, and promotional materials....
How do you make a retail point-of-purchase display really POP? Raised UV coatings help your message or brand stand out in the aisle of any retail environment. Here are two examples. Smokeless Tobacco Pouch Display A smokeless tobacco pouch brand wanted to simulate water on a retail POP display. We...
Hal McDonald’s recent article, The Mysterious Connection Between Smell and Our Past, in Psychology Today connects the dots between our memories and what we smell. His article references, and may have been inspired by, the song Stressed Out by 21 Pilots: Sometimes a certain smell will take me back to...
In his article Best Practices: Strategic Special Effects on Package Printing’s website, Corey Francer highlights several aspects of how special effects can stimulate sales in a retail environment. Article Excerpts “With the rise of SKU proliferation and on-shelf crowding, traditional retail shopping requires the consumer to make a more difficult...
The migration to EMV compliant chip cards has brought many opportunities to plastic card manufacturers like you but also brought its share of challenges. With so many cards required in a short period of time, several of our plastic card clients are struggling to keep up with screen-printing output. The...
