Author Archives for Pat Dunnigan

hand opening soda can

Why (High-Quality) Pull-Tabs Are Irresistible

April 22, 2024 2:20 pm Published by Pat Dunnigan Comments Off

Fans of pull-tab tickets can’t seem to get enough of them, buying them by the stacks in bingo halls, bars and casinos. As promotional campaigns for casinos, restaurants, fast food franchises and other businesses, customers and prospects can’t help but pop them open. It’s one part anticipation: each pull brings...

candy-packaging

Packaging that Piques the Senses and Sets the Mood

November 2, 2022 3:45 pm Published by Pat Dunnigan Comments Off

If you’ve ever watched a child unwrap a package, you know it isn’t only what’s inside that counts. Packaging has the power to capture attention, enhance the value of whatever is inside and create a sense of expectation that makes the experience memorable and concrete. When you add multisensory special...

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