The science of scent, once dismissed as having less to contribute than research related to other senses, is experience a renaissance, in large part due to COVID-19, according to a New York Times magazine article describing the broadening recognition of smell as a “startling superpower.” While a 2019 survey showed...
Scratch-off print promotions have a tremendous advantage in the competition for consumer attention. Who can resist the temptation to see if they have won? Games of chance have an irresistible pull on our imaginations. Is it any surprise that researchers at the University of Connecticut found that games of chance...
With the beginnings of a post-Covid economy in sight, opportunities for the print industry are booming, according to Printing Impressions’ “Top 25 Hot Markets for Printing in 2021.” Pent-up demand is expected to deliver a one-time-only $211 billion in print sales this year, writes author Vincent Mallardi. For the first...
For proof of the timeless appeal of the poster, you don’t have to look any further than the burgeoning audience for video games. In a worldwide market expected to hit $160 billion in revenues this year, the enthusiasm for gaming has spilled over into the analog world, with a thriving...
Folding cartons offer consumer product manufacturers a number of advantages: They are lightweight, flexible and can be made almost entirely from recycled materials. Unfortunately, none of these qualities do much for making them stand out on the shelf. In fact, studies have shown that nearly 70% of consumer packaged goods...
