Do you want a new way to appeal to your prospects and customers that also entices Millennials to share it on social media? Engaging your target demographic and incorporating social media means your message travels much further than what you can achieve with direct interaction alone, which increases your ROI...
From Birchbox to Sephora to Bark Box to Dollar Shave Club to Shari’s Berries, the market for subscription boxes has exploded – MySubscriptionAddiction.com is Exhibit A. While that is great for subscription box brands, it’s also intensified the competition (over 2,000 at last count) and there’s been recent stories about...
InfoTrends recently released the report Beyond CMYK: The Use of Special Effects in Digital Printing. The purpose of this blog post is to provide guidance on when to use digital printing for special effects vs. using screen printing. Full Disclosure: special effects screen printing is our primary business. However, we...
The maker’s movement of recent years highlights the added value many consumers place on products they believe reflect thoughtful, hands-on construction. From the rise of the craft breweries—and now distilled products—to watches and bicycles from manufacturers like Shinola, the commoditized alternative is less attractive when artisan-crafted is available, affordable and...
Despite perceptions to the contrary, direct mail is alive and well and converting unsolicited offers into sales for those who continue to use it—effectively… Direct Mail Is Growing According to forecasts from the Winterberry Group, a New York-based strategic consulting firm, the direct mail industry is still growing and expected...
