InfoTrends recently released the report Beyond CMYK: The Use of Special Effects in Digital Printing. The purpose of this blog post is to provide guidance on when to use digital printing for special effects vs. using screen printing. Full Disclosure: special effects screen printing is our primary business. However, we...
The maker’s movement of recent years highlights the added value many consumers place on products they believe reflect thoughtful, hands-on construction. From the rise of the craft breweries—and now distilled products—to watches and bicycles from manufacturers like Shinola, the commoditized alternative is less attractive when artisan-crafted is available, affordable and...
Despite perceptions to the contrary, direct mail is alive and well and converting unsolicited offers into sales for those who continue to use it—effectively… Direct Mail Is Growing According to forecasts from the Winterberry Group, a New York-based strategic consulting firm, the direct mail industry is still growing and expected...
We were recently asked to write up a description of H&H Graphics and paused to reflect on who we are after these 38 years in business. Here’s what we came up with – let us know what you think! Our Mission H&H Graphics, LLC brings special effects to print and...
It’s an often repeated “law” in marketing: marketing is not a battle of products, it’s a battle of perceptions. As the move toward cost-efficiency in packaging reduces customization, it can reduce consumer perception of value because, when a product’s packaging looks like others, consumers tend to use that as a...
