Craft Packaging
The maker’s movement of recent years highlights the added value many consumers place on products they believe reflect thoughtful, hands-on construction. From the rise of the craft breweries—and now distilled products—to watches and bicycles from manufacturers like Shinola, the commoditized alternative is less attractive when artisan-crafted is available, affordable and reflected in its packaging.
Special effects screen printing is a compelling way to apply the craft effect to all forms of retail packaging.
The Multisensory Appeal of Packaging
For makers across all industries, packaging needs to receive more consideration. It needs to not only draw the eye but also feel valuable when held and unpacked.
Studies on the connection between the senses and the mind find that an object’s tactile properties can alter the perception of the person holding it. For instance, simply reaching out to touch a package to read the label with special effects screen printing triggers the “endowment effect.” This is a behavioral science phenomenon associated with the sense of ownership. The longer we humans hold something, the more we tend to treat it as our own, and the more we value it.
Draw the Eye & The Heart and Mind Will Follow
Whether used for perfume or a bank’s account welcoming kit, special effects screen printing like glitter, textured printing, metallic effects, or heat/photo activation (chromic) influences the way a consumer feels about a purchase. They can also influence their
level of satisfaction afterward as well.
This is especially true in the wine and spirits area. When vintners and distillers offer premium products, the added enhancement of a well-crafted package and the artistry of the label not only make the bottles stand out on the shelf but also communicate a promise of quality to the owner and to the recipient when chosen as a gift. While that gift will sit on a shelf at home, it also serves as a reminder of the generosity.
When you’re ready to give your products the premium look that speaks volumes about the quality of the goods inside with special effects screen printing, give us a call.
Contact us to learn more about special effects screen printing for retail packaging
