Savvy package designers and marketers continue to search for cutting edge techniques to make their products stand out on a store shelf. Many have begun to incorporate science, such as bio-motive “triggers” into their package designs, arguing that certain graphic elements conjure instinctive responses from consumers. Another scientific approach gaining...
In last quarter’s newsletter we launched the “Even Better If” segment because we constantly find ourselves thinking how we can improve, enhance or bring to life great design. Being summertime, below is an ad that appealed to us… but (we think) would be Even Better If it appealed to multiple...
Below are highlights from our 3rd Quarter newsletter of 2014. If you’re interested in receiving future newsletters, please fill out the form here… H&H was recently the proud recipient of 12 2014 Graphic Excellence Awards! We are incredibly proud but, nothing makes us more proud than to have been recognized...
Like you, we thumb through the mail and are INUNDATED daily with piece after piece of direct mail, countless magazines and stacks of catalogs, with messages from a multitude of companies seeking our (limited) attention, vying for our time, begging us to do… or better yet, BUY something. At H&H,...
The Greeting Card Association (GCA), the U.S. trade association representing publishers and suppliers to the greeting card and social expression industry, reports that the industry continues to generate healthy annual revenues of $7 to $8 billion. Prior to the healthy annual revenue report, there was some concern within the industry...
