Roberta Peters to Lead the H&H Graphics Packaging and Retail Point-of-Sale Display Team
H&H Graphics, one of the nation’s leading providers of special effects screen printing using UV coatings and other specialty inks, has hired Roberta Peters to lead special effects screen printing projects for retail packaging and point-of-purchase (POP) displays.
Roberta will work with those who want to increase product sales by engaging multiple senses of target consumers, which includes brand owners of consumer packaged goods (CPGs) and the commercial printers that serve them.
Multi-sensory packaging, displays and marketing in general has been shown to increase sales of CPG products by 18% on average. Our customers want to avoid being a statistic: 67% of all retail products go unnoticed on the shelf. When consumers not only see your packaging, but can feel it or even smell it and really engage with it, they will notice it, remember it and buy it.
Retail Packaging Experience
Roberta Peters has extensive packaging experience, having worked both on the client side and as a packaging solution provider. This includes 14 years of new product and packaging development for both Procter & Gamble and Kraft, and over 20 years providing new packaging design, graphics and material construction expertise, including corrugated and folding cartons.
In addition to her client side experience, Roberta has also served PepsiCo (Beverages, QTG, Frito Lay), Mondeleze, Heinz, Kroger, Conoco Phillips, SC Johnson, Newell Rubbermaid, Wrigley/Mars, Dean Foods, Suiza, Tree House, and many other smaller CPGs.
Special Effects Screen Printing for Packaging
“We’e excited to have Roberta Peters lead our retail packaging and POS display team,” said Michelle Leissner, president of H&H Graphics. “By applying her wealth of knowledge and experience, Roberta will help us serve our brand owner and commercial printer clients in a more powerful way. When combined with the increasing demand we’re seeing, Roberta will be key in growing our packaging business 10-fold over the next few years.”
About H&H Graphics
Founded in 1978, H&H Graphics helps our clients be Anything but Ordinary with state-of-the-art special effects screen printing that utilize UV coatings, specialty inks and varnishes. Our R&D department creates custom inks and coatings in house to achieve your desired look, feel, or smell with the highest quality and performance and we offer a level of client service that’s unexpected. Example special effects include glitter, gloss & matte, scented, scratch-off, glow-in-the dark, and textures. While we work with many types of applications, we offer special expertise screen printing gift cards, credit cards, packaging, retail POS/POP displays, book jackets and covers, and greeting cards. Challenge us! We love exceeding expectations and achieving the impossible.