Now Trending: Marshmallow Everything
When it comes to irresistibility, marshmallows have a unique pedigree. More than 50 years since a group of Stanford psychology researchers put them in front of toddlers as a test of their ability to delay gratification, the humble marshmallow’s ability to overcome human resistance remains well established.
So, it’s not surprising to learn that marshmallow is a leading scent trend for 2026, with shoppers eagerly searching for products that capture the aroma of the marshmallow’s squishy and famously irresistible deliciousness.
As happi reports this month, consumer searches have driven marshmallow and vanilla scents to the height of popularity and brands are responding with products ranging from perfume to lip balms to shower gels and candles. There are so many marshmallow-scented perfumes, in fact, that TikTok and Instagram influencers are ranking their favorites. Who can choose just one?
From Birthday Cake to Buttered Rum: Resistance is Futile
Dessert smells have always had the power to stop consumers in their tracks, which is why there are so many among the hundreds of high-quality scents that H&H Graphics uses to create scented printing promotions for many of the world’s biggest and best-known brands.
Our marshmallow scent is heavenly of course, but like so many of those toddlers in the 1970s, we didn’t stop at just one. We have an endless variety of ways for you to test your customers’ willpower, from angel food cake to apple pie, to candy corn, pancakes, peppermint, pina colada, cookie dough and cinnamon rolls. It’s fun and delicious, but it’s also a powerful and proven multisensory connection –– whether you’re looking for on-trend appeal or a signature scent.
When you add the power of scent marketing to your print promotions, packaging or products, you create an experience that stirs memories, emotions and moods, and your prospects’ resistance melts away like marshmallows in a campfire.
Want to explore the possibility of multisensory printing that incorporates the most delicious things in the world, along with special effects that can include heat, light and water scented-reveals, glitter, gloss and custom textures?
Reach out to a member of the H&H Graphics team and we can help you choose the right combination of sensory special effects for irresistible appeal and s’more ROI.
