From Chinese New Year and pandemic shutdowns, to the uncertainty around trade wars—not to mention the paperwork and logistics hassles—managing an overseas supply chain isn’t easy. With tariffs now cutting into profits even more, the idea of a U.S.-based supply chain was already becoming increasingly attractive. And while there is...
Consumers were already snapping up aromatherapy products like scented sleeping masks, candles, oil diffusers, and scented jewelry even before we all found ourselves housebound. Scent can have a powerful effect on our mood and sense of well-being – a connection that helped drive the home fragrance market to $6.7 billion...
How does the greeting card industry keep up with modern consumers’ sense of the occasions that call for a trip to the card aisle? Not with yesterday’s shelf of (yawn!) canned sentiments and same-old hearts and flowers. The modern greeting card buyer is as likely to be looking for a...
Yes, Facebook reminds subscribers to wish friends a happy birthday, but a quick wall post doesn’t convince anyone that you were anticipating the milestone days in advance. Industry experts say that the dawn of social media hasn’t impacted greeting card sales, especially to the female demographic responsible for purchasing 80%...
Do your marketing materials sparkle? Do your print samples twinkle? Does your product packaging stand out from all others because of its eye catching brilliance? It could. Imagine it for a moment… it would catch the consumer’s eye and make it stand out, wouldn’t it? In fact, it would make...
