Countdowns, cliffhangers, surprise parties: Nothing is more exciting than a big “reveal.” Like a magician’s trick, reveals can use ordinary tools to create an extraordinary outcome. They can also turn a run-of-the-mill promotional campaign into a powerful means of consumer engagement. Advertisers began experimenting with sensory marketing in the 1940s...
“To bring branding into the 21st century, the most successful companies are using marketing campaigns that appeal to all five senses.” – Danish author and brand expert Martin Lindstrom, “Brand Sense.” When branding guru Martin Lindstrom unveiled the science behind how big companies were using touch, smell, sound and more...
Consumer behavior has undergone a dramatic shift in the age of one-click shopping, forcing brick-and-mortar businesses to get creative in competing for consumer attention. The result is an increasing focus on the customer experience, which savvy retailers can use to differentiate themselves from their digital competition – capitalizing on social...
So Amazon can get it there in two hours with the click of a button and free shipping? That’s awesome for the time-strapped or for saving yourself the chore of hauling home 40 pounds of dog food in a lumpy bag. But let’s be honest, it’s not very high on...
Visit H&H Graphics at Global Shop Booth #1246 to Learn How Research shows that retail point-of-purchase (POP) displays that add the “Wow Factor” by incorporating visual, scent and textured special effects are far more likely to attract and engage consumers and increase print spend ROI. An Edge You Can Afford...
