Author Archives for Innovaxis Developer

With Book Covers This Cool, It’s Okay to Judge

December 22, 2020 5:31 am Published by Comments Off on With Book Covers This Cool, It’s Okay to Judge

A great book cover can be as unforgettable as a great book. From the chilling simplicity of the oblivious naked swimmer in mid-crawl above a looming shark on the cover of Jaws to the torn paper trompe l’oeil of The Goldfinch, a great cover does more than draw attention: It...

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Customers Sniff You Out with Scented Special Effects Printing

November 16, 2020 4:32 am Published by Comments Off on Customers Sniff You Out with Scented Special Effects Printing

The customer always nose best, as they say, and what better way to attract your audience’s attention than through a scentsational ad? Scent printing offers innovative and powerful ways to generate interest among consumers of all kind – and species. As one of our recent projects demonstrates, these aromatic tricks...

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H&H in the Spotlight as a Printing Impressions “Best-in-Class” Innovator

October 30, 2020 5:02 am Published by Comments Off on H&H in the Spotlight as a Printing Impressions “Best-in-Class” Innovator

At H&H Graphics, we have enjoyed many industry honors for our work over the years, but it’s particularly gratifying to be recognized for innovation in a year in which our clients really needed it. Our role in creating one-of-a-kind multisensory products like scratch-off maps, smell tests and taco-scented wrapping paper...

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Poster Dreams for Easing Pandemic Realities

October 20, 2020 5:07 am Published by Comments Off on Poster Dreams for Easing Pandemic Realities

What makes a poster a classic? Posters created to promote America’s national parks and put artists to work as part of the Depression-era Federal Art Project can fetch thousands of dollars each today. Rare movie posters have sold for hundreds of thousands of dollars. But the popularity of posters goes...

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The Sweet (Or Not So Sweet) Smell of Success

The Sweet (Or Not So Sweet) Smell of Success

September 17, 2020 10:53 am Published by Comments Off on The Sweet (Or Not So Sweet) Smell of Success

With as many as 400 olfactory receptors, the human nose may be able to distinguish among at least a trillion different odors. So even though we have a list of more than 800 of them that we can reproduce as part of our expertise in scented printing, it’s a jaw...

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