Surveys suggest the average woman will spend between $15,000 and $300,000 on beauty products in her lifetime. Regardless of age or walk of life, anyone can easily get lost among the walls of shiny products promising radiant skin and lashes that are miles long. In a world of one-click buying,...
From Chinese New Year and pandemic shutdowns, to the uncertainty around trade wars—not to mention the paperwork and logistics hassles—managing an overseas supply chain isn’t easy. With tariffs now cutting into profits even more, the idea of a U.S.-based supply chain was already becoming increasingly attractive. And while there is...
Using UV Coatings & Other Special Effects Screen Printing Helps Packaging Stand Out on the Shelf in Any Retail Environment Increasing Shelf Appeal Increasing shelf appeal has long been at the heart of marketing campaigns and specialty coatings applied to a package can enhance a product’s appeal considering that a...
Despite all the warnings to do otherwise, we still judge a book by its cover—nearly 80%—according to a reader survey conducted by TheBookSmugglers.com. In fact, 62% of respondents regard book covers as the artistic representation of the content they will find inside. Book Covers as Packaging This is an indication...
Adding a little something extra to a print project is a worthy investment. That’s the opinion of print buyers surveyed by market research firm InfoTrends regarding the use of special effects printing techniques for their projects. The research showed buyers were willing to pay premiums ranging from 24% to 89%...
