April 7, 2020 7:28 am
Published by Innovaxis Developer
With their small size and practical roots, drink coasters might seem an unlikely canvas for art and advertising, but in fact, they’re proving to be a creative marketer’s dream. Who would guess that they were invented in Germany in the 1880s to protect beer from flying insects? Back then, only...
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March 31, 2020 7:33 am
Published by Innovaxis Developer
How does the greeting card industry keep up with modern consumers’ sense of the occasions that call for a trip to the card aisle? Not with yesterday’s shelf of (yawn!) canned sentiments and same-old hearts and flowers. The modern greeting card buyer is as likely to be looking for a...
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March 9, 2020 7:38 am
Published by Innovaxis Developer
Have you ever seen a business card that reveals a hidden message when photographed? How about one that is textured and scented? Special effects printing for business cards is an underutilized – yet highly effective – avenue of marketing. Branding company or individual business cards with unique characteristics can make...
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December 17, 2019 7:44 am
Published by Innovaxis Developer
In a season rich with nostalgia and tradition playing out against a backdrop of crackling fires, twinkling lights and tidings of comfort and joy, the marketplace was clamoring for something mas. And that something was taco-scented wrapping paper. So many people, in fact, recognized that wrapping gifts in paper that...
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December 5, 2019 8:00 am
Published by Innovaxis Developer
In an era in which any cook with an internet connection has access to more recipes than could be used in a lifetime, there is still something deeply satisfying about an old-fashioned recipe card. They’re tangible, they’re nostalgic and, with a drip of spaghetti sauce or a splash of olive...
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