January 1, 2019 9:47 am
Published by Innovaxis Developer
By all accounts the cabernet produced by the luxury vintners at Tusk Estates is a very fine wine. The 2009 is described as “precise and intense, and yet very delicate.” The 2011 was “a perfect experience of pleasure” and the 2013 was “among the prettiest, silkiest and most amazing” of...
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October 15, 2018 11:19 am
Published by Innovaxis Developer
Few retailers play on the senses as successfully as Bath & Body Works. Brimming with luxurious lotions, candles, soaps and other soothing products in an endless variety of scents, a Bath & Body Works location is one giant sensory lure. So when the company wanted to commission eye-popping, glittering holiday...
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October 10, 2018 12:28 pm
Published by Innovaxis Developer
Countdowns, cliffhangers, surprise parties: Nothing is more exciting than a big “reveal.” Like a magician’s trick, reveals can use ordinary tools to create an extraordinary outcome. They can also turn a run-of-the-mill promotional campaign into a powerful means of consumer engagement. Advertisers began experimenting with sensory marketing in the 1940s...
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October 3, 2018 12:40 pm
Published by Innovaxis Developer
“Brands have to be powered up to deliver a full sensory and emotional experience. It is not enough to present a product or service visually in an ad.” – Martin Lindstrom, author of Brand Sense The retail downturn has created an even greater need for packaging, displays, promotions and signage...
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October 3, 2018 12:36 pm
Published by Innovaxis Developer
Surveys suggest the average woman will spend between $15,000 and $300,000 on beauty products in her lifetime. Regardless of age or walk of life, anyone can easily get lost among the walls of shiny products promising radiant skin and lashes that are miles long. In a world of one-click buying,...
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