In a season rich with nostalgia and tradition playing out against a backdrop of crackling fires, twinkling lights and tidings of comfort and joy, the marketplace was clamoring for something mas. And that something was taco-scented wrapping paper. So many people, in fact, recognized that wrapping gifts in paper that...
In an era in which any cook with an internet connection has access to more recipes than could be used in a lifetime, there is still something deeply satisfying about an old-fashioned recipe card. They’re tangible, they’re nostalgic and, with a drip of spaghetti sauce or a splash of olive...
Is it just our imagination or do the beer and wine aisles get bigger and more crowded by the minute? How does anybody choose a bottle of cabernet anymore? Or a craft beer? A bottle of scotch? You could do your research of course. There are 10,000 varieties of wine...
Smell anything good lately? Chances are you remember more than the smell – you remember how it made you feel. The connection between your nose and your mood is a well-established fact of psychology and marketing. Scent can trigger a deep sense of association that drives behavior, and drives sales....
What’s the difference between an ordinary plastic bottle of lotion and a smooth tube with gold embellishments that’s soft to the touch? The product may be the same, but marketing experts know that you don’t need to change a product to enhance its perceived value. That’s why luxury retailers hand...
