October 10, 2018 12:28 pm
Published by Innovaxis Developer
Countdowns, cliffhangers, surprise parties: Nothing is more exciting than a big “reveal.” Like a magician’s trick, reveals can use ordinary tools to create an extraordinary outcome. They can also turn a run-of-the-mill promotional campaign into a powerful means of consumer engagement. Advertisers began experimenting with sensory marketing in the 1940s...
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October 3, 2018 12:40 pm
Published by Innovaxis Developer
“Brands have to be powered up to deliver a full sensory and emotional experience. It is not enough to present a product or service visually in an ad.” – Martin Lindstrom, author of Brand Sense The retail downturn has created an even greater need for packaging, displays, promotions and signage...
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August 29, 2018 1:17 pm
Published by Innovaxis Developer
“To bring branding into the 21st century, the most successful companies are using marketing campaigns that appeal to all five senses.” – Danish author and brand expert Martin Lindstrom, “Brand Sense.” When branding guru Martin Lindstrom unveiled the science behind how big companies were using touch, smell, sound and more...
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August 17, 2018 1:23 pm
Published by Innovaxis Developer
Consumer behavior has undergone a dramatic shift in the age of one-click shopping, forcing brick-and-mortar businesses to get creative in competing for consumer attention. The result is an increasing focus on the customer experience, which savvy retailers can use to differentiate themselves from their digital competition – capitalizing on social...
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August 10, 2018 4:42 am
Published by Innovaxis Developer
So Amazon can get it there in two hours with the click of a button and free shipping? That’s awesome for the time-strapped or for saving yourself the chore of hauling home 40 pounds of dog food in a lumpy bag. But let’s be honest, it’s not very high on...
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