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How Multisensory Marketing Kicks AI Assumptions

August 18, 2026 Published by

While the tech cheerleaders would have us believe that artificial intelligence is ushering in an era in which human effort will be reserved for only important stuff and the AI doomsayers say we’re all headed to Hadestown in a digital handbasket, the truth seems a lot less exotic. Every day...

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Better Together: Collaboration Over Competition

July 23, 2026 Published by

It’s easy to write off the current corporate management trend promoting collaboration over competition as a move to appease Millennial employees. After all, 88% of younger employees prefer working in a collaborative rather than competitive environment. However, according to Laura Montini in her Inc. Magazine article Why Collaboration Wins Over...

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Direct Mail Innovation: The SnapShot Pull-Tab Promotion

July 5, 2026 Published by

Do you want a new way to appeal to your prospects and customers that also entices Millennials to share it on social media? Engaging your target demographic and incorporating social media means your message travels much further than direct interaction alone, increasing your ROI and expanding your reach. Who wouldn’t...

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How Brands Make a Big Splash with Hydrochromic Printing

June 1, 2026 Published by

High-quality special effects printing provides a practically unlimited array of ways to make your promotion or product stand out from the crowd. From scent and texture to scratch-off inks, glitter, pearlescent, and metallic printing, to chromic printing that creates a hidden reveal, you have a wide menu of multisensory printing effects...

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Heat-Activated Promotions: The ROI is Baked In

May 14, 2026 Published by

It can be hard to keep up with the latest trends in multisensory print promotions. The brands and advertising agencies we work with have active imaginations. When they learn that our special effects printing expertise covers just about anything they can dream up, they tend to dream BIG. That’s how...

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