Do you want a new way to appeal to your prospects and customers that also entices Millennials to share it on social media? Engaging your target demographic and incorporating social media means your message travels much further than direct interaction alone, increasing your ROI and expanding your reach. Who wouldn’t...
It can be hard to keep up with the latest trends in multisensory print promotions. The brands and advertising agencies we work with have active imaginations. When they learn that our special effects printing expertise covers just about anything they can dream up, they tend to dream BIG. That’s how...
“Packaging can be theater, it can create a story.” – Steve Jobs With so many products fighting for attention on store shelves, retail packaging needs to help set your product apart just to garner attention. Once it has a consumer’s eye, it then needs to engage and sell them on...
When it comes to irresistibility, marshmallows have a unique pedigree. More than 50 years since a group of Stanford psychology researchers put them in front of toddlers as a test of their ability to delay gratification, the humble marshmallow’s ability to overcome human resistance remains well established. So, it’s not...
The digital age was supposed to be end of print. It’s considered greener, more cost effective and simply a preferred mode of communication. Given the increasing amount of time spent online—reading, messaging, researching and purchasing—it seems like a reasonable assumption that the demand for direct mail would be withering away....
