It can be hard to keep up with the latest trends in multisensory print promotions. The brands and advertising agencies we work with have active imaginations. When they learn that our special effects printing expertise covers just about anything they can dream up, they tend to dream BIG. That’s how...
When it comes to irresistibility, marshmallows have a unique pedigree. More than 50 years since a group of Stanford psychology researchers put them in front of toddlers as a test of their ability to delay gratification, the humble marshmallow’s ability to overcome human resistance remains well established. So, it’s not...
Some brands pour millions of dollars into influencer outreach, hoping to forge the connections that will put their message in front of a large and engaged audience of the right people. But if paying a Kardashian to spotlight your business is not in the budget, consider another route to social...
If you’ve never tried incorporating specialty inks, scent or textured printing into a mail promotion, now is a good time to see for yourself the difference that a little multisensory pizazz can make. Through July 31, a U.S. Postal Service promotion offers a 4% discount on postage for tactile, sensory...
There’s a place for ordinary printing. No one cares if your mandatory workplace posters are glitter free and smell like Scotch tape and industrial carpeting. But when you’re looking for printed promotions that won’t induce yawning or fade into the woodwork, you need the power of multisensory special effects printing....
