The satisfying pop of a pull-tab ticket being opened can tingle the senses in a way few other print promotions can. When a ticket is squeezed and its perforated edges break, the resulting snap is the promise of an exciting reveal. It builds anticipation and heightens attention. So why not...
The perfume industry has entered an exciting new era, ripe with deliciously scented opportunity. If you’re a perfume maker or marketer, you know that old-fashioned, spritz-and-sniff perfume shopping is the best way to capture the olfactory attention of shoppers. After years of hype around “#PerfumeTok” and blind buying scents, you’ll...
Keeping up with the latest trends can be exhausting. It’s just as true for marketing as it is for fashion. Are we tossing our skinny jeans or not? Is TikTok a gold mine or a data mine? Who can say? While we love a good trend as much as anyone,...
When it comes to incorporating the power of multisensory marketing into your product, packaging or promotions, you can almost never go wrong by turning to the five basic food groups: cheese, wine, Girl Scout cookies, tacos and bacon. All marketing people know this, and while the creators of Velveeta-scented nail...
If you’ve ever watched a child unwrap a package, you know it isn’t only what’s inside that counts. Packaging has the power to capture attention, enhance the value of whatever is inside and create a sense of expectation that makes the experience memorable and concrete. When you add multisensory special...
