Surveys suggest the average woman will spend between $15,000 and $300,000 on beauty products in her lifetime. Regardless of age or walk of life, anyone can easily get lost among the walls of shiny products promising radiant skin and lashes that are miles long. In a world of one-click buying,...
Some of the world’s best-known brands use H&H Graphics multisensory special effects printing to transform their packaging and print promotions. But with hundreds of scents, textures, glitter options, scratch-off inks, and an array of conceal and reveal effects to use alone or in combination, it can be hard to choose....
From Chinese New Year and pandemic shutdowns, to the uncertainty around trade wars—not to mention the paperwork and logistics hassles—managing an overseas supply chain isn’t easy. With tariffs now cutting into profits even more, the idea of a U.S.-based supply chain was already becoming increasingly attractive. And while there is...
Using UV Coatings & Other Special Effects Screen Printing Helps Packaging Stand Out on the Shelf in Any Retail Environment Increasing Shelf Appeal Increasing shelf appeal has long been at the heart of marketing campaigns and specialty coatings applied to a package can enhance a product’s appeal considering that a...
Restaurant and bar managers don’t need a lot of fancy plays to fill tables and barstools during the annual collegiate basketball tournament known as March Madness. The trick is in the rebound: keeping the excitement going in between the big games. But it can be done, as one savvy CMO...
