The maker’s movement of recent years highlights the added value many consumers place on products they believe reflect thoughtful, hands-on construction. From the rise of the craft breweries—and now distilled products—to watches and bicycles from manufacturers like Shinola, the commoditized alternative is less attractive when artisan-crafted is available, affordable and...
Consumer behavior has undergone a dramatic shift in the age of one-click shopping, forcing brick-and-mortar businesses to get creative in competing for consumer attention. The result is an increasing focus on the customer experience, which savvy retailers can use to differentiate themselves from their digital competition – capitalizing on social...
These days, we get many requests to “connect.” Be it LinkedIn, Facebook, emails, or other avenues, we are being asked to friend, link, network, or allow contact with someone. However, many of these are not really “connections” in the true sense of the word. I know people who have over...
Some brands pour millions of dollars into influencer outreach, hoping to forge the connections that will put their message in front of a large and engaged audience of the right people. But if paying a Kardashian to spotlight your business is not in the budget, consider another route to social...
If you’ve never tried incorporating specialty inks, scent or textured printing into a mail promotion, now is a good time to see for yourself the difference that a little multisensory pizazz can make. Through July 31, a U.S. Postal Service promotion offers a 4% discount on postage for tactile, sensory...
