Is there any gift so full of promise as a small plastic card that comes in a special envelope? Whether it’s carefully hoarded for coffee or spent on a single trip to the bearer’s favorite department store, gift cards have a unique quality that no other present can offer: possibility....
If you are a regular reader of this blog, you already know about the power of multisensory marketing to engage and win new customers. Promotions that entice with touch and smell, combined with visual appeal, are proven attention grabbers that move a customer to look, touch and interact with a...
By all accounts the cabernet produced by the luxury vintners at Tusk Estates is a very fine wine. The 2009 is described as “precise and intense, and yet very delicate.” The 2011 was “a perfect experience of pleasure” and the 2013 was “among the prettiest, silkiest and most amazing” of...
Few retailers play on the senses as successfully as Bath & Body Works. Brimming with luxurious lotions, candles, soaps and other soothing products in an endless variety of scents, a Bath & Body Works location is one giant sensory lure. So when the company wanted to commission eye-popping, glittering holiday...
Countdowns, cliffhangers, surprise parties: Nothing is more exciting than a big “reveal.” Like a magician’s trick, reveals can use ordinary tools to create an extraordinary outcome. They can also turn a run-of-the-mill promotional campaign into a powerful means of consumer engagement. Advertisers began experimenting with sensory marketing in the 1940s...
