“To bring branding into the 21st century, the most successful companies are using marketing campaigns that appeal to all five senses.” – Danish author and brand expert Martin Lindstrom, “Brand Sense.” When branding guru Martin Lindstrom unveiled the science behind how big companies were using touch, smell, sound and more...
Consumer behavior has undergone a dramatic shift in the age of one-click shopping, forcing brick-and-mortar businesses to get creative in competing for consumer attention. The result is an increasing focus on the customer experience, which savvy retailers can use to differentiate themselves from their digital competition – capitalizing on social...
So Amazon can get it there in two hours with the click of a button and free shipping? That’s awesome for the time-strapped or for saving yourself the chore of hauling home 40 pounds of dog food in a lumpy bag. But let’s be honest, it’s not very high on...
The Great Lakes Graphics Association (GLGA) has once again selected H&H Graphics for numerous Graphics Excellence Awards (GEA) Each year, the GLGA recognizes a select number of projects that demonstrate outstanding achievements in printing with a Graphics Excellence Award. As a result, the GEA is one of the largest printing...
In the challenging competition for consumer attention, adding touchable embellishments to packaging is becoming a go-to strategy among brand managers and packaging experts. A recent article in Package Printing describes the trend as being driven in part by the need to compete with online sales. Special effects printing techniques that...
