Despite all the warnings to do otherwise, we still judge a book by its cover—nearly 80%—according to a reader survey conducted by TheBookSmugglers.com. In fact, 62% of respondents regard book covers as the artistic representation of the content they will find inside. Book Covers as Packaging This is an indication...
Adding a little something extra to a print project is a worthy investment. That’s the opinion of print buyers surveyed by market research firm InfoTrends regarding the use of special effects printing techniques for their projects. The research showed buyers were willing to pay premiums ranging from 24% to 89%...
Through our collaboration with brand managers, we have created unique and engaging consumer experiences in packaging and retail point-of-purchase (POP) displays. We are proud to have an article written by our CEO, Michelle Leissner, featured in HAPPI Magazine, entitled “Uncommon Sense: Multi-Sensory Appeal in Packaging Creates Consumer Engagement.” About HAPPI Magazine HAPPI is the leading...
Anyone familiar with H&H Graphics will know that we’ve touted the value-add of special effects screen printing for the past 40 years as a way to create fun and unique engagement with consumers for retail packaging, POP displays, gift cards, book covers, direct mail, business cards, and just about anything...
Commercial printers and marketers are always looking for ideas that make them stand out from the competition and help their products get noticed. After all, that’s the goal of any printed piece, right? You want the target to remember the piece and act on it. Well, sometimes the best innovation...
