Using UV Coatings & Other Special Effects Screen Printing Helps Packaging Stand Out on the Shelf in Any Retail Environment Increasing Shelf Appeal Increasing shelf appeal has long been at the heart of marketing campaigns and specialty coatings applied to a package can enhance a product’s appeal considering that a...
Restaurant and bar managers don’t need a lot of fancy plays to fill tables and barstools during the annual collegiate basketball tournament known as March Madness. The trick is in the rebound: keeping the excitement going in between the big games. But it can be done, as one savvy CMO...
High quality special effects printing provides a practically unlimited array of ways to make your promotion or product stand out from the crowd. From scent, to textures, to scratch-off inks, glitter, pearlescent and metallic printing, and chromic printing that creates a hidden reveal, there is a long menu of multisensory...
Despite all the warnings to do otherwise, we still judge a book by its cover—nearly 80%—according to a reader survey conducted by TheBookSmugglers.com. In fact, 62% of respondents regard book covers as the artistic representation of the content they will find inside. Book Covers as Packaging This is an indication...
Adding a little something extra to a print project is a worthy investment. That’s the opinion of print buyers surveyed by market research firm InfoTrends regarding the use of special effects printing techniques for their projects. The research showed buyers were willing to pay premiums ranging from 24% to 89%...
