What will brand loyalty look like in the post-pandemic world? Some observers say it will be more fractured than ever, with digitally-savvy consumers surfing from brand to brand as easily as they navigated the process of having groceries delivered when the pandemic made in-person shopping too risky. But while a...
Special-effects printing has an inherent surprise-and-delight quality that can turn a simple print job into a memorable, exciting experience for consumers. It’s the “wow” factor that drives so many projects for the world’s biggest and best known brands into our workshop. But the real “wow” often comes in the form...
When you add multisensory special effects to your promotional mailings, you get promotions that cut through the distractions and drive your message straight through the goalposts. There’s messaging after all, and then there’s messaging that glitters, glows, or entices you to touch it. There’s messaging that gives off an aroma...
For school children, National Backward Day is an excuse to dress funny at school, but at H&H we think it’s a great opportunity to remind you of what you can accomplish with multisensory marketing that gets your prospects thinking backward. Scent is one of the most engaging special effects we...
Logos, tone of voice, a color palette—these are all elements businesses spend time and much of their marketing budgets fine tuning. However, as important as these aspects are, research finds that the more senses a marketing strategy engages, the greater its potential for success. This is especially true with scents...
