In his article Best Practices: Strategic Special Effects on Package Printing’s website, Corey Francer highlights several aspects of how special effects can stimulate sales in a retail environment. Article Excerpts “With the rise of SKU proliferation and on-shelf crowding, traditional retail shopping requires the consumer to make a more difficult...
The migration to EMV compliant chip cards has brought many opportunities to plastic card manufacturers like you but also brought its share of challenges. With so many cards required in a short period of time, several of our plastic card clients are struggling to keep up with screen-printing output. The...
For one of our commercial printer partners, we recently printed a series of textures utilizing UV coatings to make a solution sheet for a consumer packaged goods (CPG) company stand out and be Anything but Ordinary. Challenge Our client desired the printing of textures to demonstrate how their toothpaste progressively...
We recently printed an ultra-high profile raised UV coating to make packaging for a cosmetics consumer packaged goods (CPG) company stand out and be Anything but Ordinary. Challenge Our client sought a high-end printed effect for cosmetic packaging. A printer they spoke with proposed using an embossed effect but the...
Despite all the warnings to do otherwise, we still judge a book by its cover—nearly 80%—according to a reader survey conducted by TheBookSmugglers.com. In fact, 62% of respondents regard book covers as the artistic representation of the content they will find inside. Book Covers as Packaging This is an indication...
