For one of our commercial printer partners, we recently printed a series of textures utilizing UV coatings to make a solution sheet for a consumer packaged goods (CPG) company stand out and be Anything but Ordinary.
Our client desired the printing of textures to demonstrate how their toothpaste progressively strengthens enamel after a series of applications.
H&H created a custom coating that achieved the graduated enamel progression so that you can FEEL it. Engaging multiple senses using special effects printing can dramatically increase a printed piece’s effectiveness.
The expectations of both our commercial printer partner and their CPG client were exceeded, and the printed piece was distributed to dental offices across the country and at the Dental Association trade show.