Despite all the warnings to do otherwise, we still judge a book by its cover—nearly 80%—according to a reader survey conducted by TheBookSmugglers.com. In fact, 62% of respondents regard book covers as the artistic representation of the content they will find inside. Book Covers as Packaging This is an indication...
By all accounts the cabernet produced by the luxury vintners at Tusk Estates is a very fine wine. The 2009 is described as “precise and intense, and yet very delicate.” The 2011 was “a perfect experience of pleasure” and the 2013 was “among the prettiest, silkiest and most amazing” of...
Countdowns, cliffhangers, surprise parties: Nothing is more exciting than a big “reveal.” Like a magician’s trick, reveals can use ordinary tools to create an extraordinary outcome. They can also turn a run-of-the-mill promotional campaign into a powerful means of consumer engagement. Advertisers began experimenting with sensory marketing in the 1940s...
Specialty printing & “finishing” are processes applied to a design’s substrate, or surface, to improve your design’s look and feel, functionality and presentation. The right finish transforms ordinary design, creating something much more interesting and unique. One specialty finishing process is the use of varnish. Varnishes are colorless coatings that...
