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Scent Science Gets Boost from COVID-19

April 13, 2021 Published by

The science of scent, once dismissed as having less to contribute than research related to other senses, is experience a renaissance, in large part due to COVID-19,  according to a New York Times magazine article describing the broadening recognition of smell as a “startling superpower.” While a 2019 survey showed...

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You Can’t Lose with High-Stakes Scratch-Off Promotions

March 24, 2021 Published by

Scratch-off print promotions have a tremendous advantage in the competition for consumer attention. Who can resist the temptation to see if they have won? Games of chance have an irresistible pull on our imaginations. Is it any surprise that researchers at the University of Connecticut found that games of chance...

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