Are you planning to have the same packaging and POP displays for the holiday season as you did last year? If so and last year’s packaging results in last year’s sales, will you be satisfied with your results? And are you relying on visuals alone to stimulate interest?
Here’s how to avoid these traps – it’s not too late, but it soon will be…
Create an Emotional Connection
The good news: according to a POPAI study, a package has 3-7 seconds to make an impression and 58% of shoppers purchase something they didn’t plan to.
The bad news: today’s retail environment demands differentiation to increase product sales, and visual appeal is not enough.
Martin Lindstrom’s groundbreaking research in “Brand Sense” discovered that 83% of all commercial communication appeals only to one sense: our eyes. Lindstrom then explains how the most successful brand owners use strategies to integrate packaging that appeals to all 5 senses—touch, taste, smell, sight, and sound.
When a product appeals to multiple senses, the more emotionally connected the consumer feels with it. The connection of consumers to brands through the senses adds five important dimensions:
- Emotional engagement
- Visceral reaction
- Connection between perception and reality
- Creation of a brand platform for product extensions
- Trademark scents
The Role of Special Effects Screen Printing
Special effects screen printing it the fastest, highest quality and most engaging way to create an emotional connection between consumers and your product and brand.
H&H Graphics is the largest and most innovative special effects screen printer in the nation – and we’re now certified by the WBENC as a woman owned business (WBE). It’s not too late to incorporate special effects into your holiday packaging and POP displays, but it’s the last call for projects…