Despite all the warnings to do otherwise, we still judge a book by its cover—nearly 80%—according to a reader survey conducted by TheBookSmugglers.com. In fact, 62% of respondents regard book covers as the artistic representation of the content they will find inside. Book Covers as Packaging This is an indication...
The Research Is In At last, PROOF that value-added print produces cost-effective ROI According to a recent PRIMIR research study on Value-Added Printing & Finishing, 93% of print providers reported that value-added enhancements contributed to increased profitability. Among the leading cost-effective ROI producers: scented printing, and UV coatings and curable...
Study Shows 93% of Printers Say Specialty Printing Increases Profitability The Print Industries Market Information and Research Organization (PRIMIR) recently published a study entitled Value-Added Printing & Finishing for Improved Profitability. The study looks at 23 printing special effects, including glitter, gloss & matte, scents, scratch-off, glow-in-the dark, and textures...
The human sense of smell is the strongest and most primal of all our senses. It is also closely connected to memory and emotion centers in the brain. As a result, certain scents evoke certain feelings, and when we associate a scent with something, it stays with us. “A major...
Do your marketing materials sparkle? Do your print samples twinkle? Does your product packaging stand out from all others because of its eye catching brilliance? It could. Imagine it for a moment… it would catch the consumer’s eye and make it stand out, wouldn’t it? In fact, it would make...
