How to Amplify Print Promotions with Scratch-Off Effects for Cards, Tickets & More
When it comes to drawing attention to a promotion, event or a product, scratch-off cards, tickets and other promotions are impossible to ignore.
From the tantalizing promise of a hidden reward to the multisensory interaction of scratching away the coating in hopes of revealing a bit of luck, scratch-off promotions deliver marketing ROI few other forms of marketing can match.
Amplify the multisensory appeal with the addition of high-quality special effects like scent, glitter or texture and you create more than a promotion – you deliver a multisensory experience.
Lure Patrons Back in the Slow Season with the Promise of a Discount or a Prize
A popular use of scratch-off promotions is to reward customers for returning to restaurants, bars and other recreational establishment in slow periods. In the restaurant and bar industry, seasonal fluctuations can be extreme, from cold weather slowdowns to dry spells between big sporting events.
Savvy bar and restaurant marketers shrink the gap with scratch-off cards and tickets handed out when tables are full, but that must be brought back at a later date to be scratched and redeemed for prizes that can include free or discounted entrees, drinks, merchandise and more.
“The ROI is Incredible”
As one H&H client reported after using a scratch-off promotion to fill seaside restaurant tables after tourist season, “The ROI is incredible.” He wasn’t kidding: the promotion generated an ROI of 1,931%
Of course, you don’t have to serve oceanfront cocktails and seafood to make a scratch-off campaign work for your business. They can be used everywhere from bowling alleys to driving ranges to casinos to add another level of play or competition to the fun, to reward customer loyalty, drive traffic to a new location, or for just about anything else you want to promote. When we say the possibilities are endless, we are not exaggerating: We once created a scented “smell-evision” scratch-off map to promote a reality TV show about an artist whose medium is moose-poop. It smelled like crap. And people loved it.
Scratch-off printing can also be used to create posters, maps, calendars, and a wide array of other printed products. Use your imagination or consult with our R&D team to craft an innovative theme for your next promotion.
Creating the Perfect Scratch-Off Advertising Campaign
Creating a successful scratch-off promotion is easy when you partner with H&H Graphics. We can translate your goals and vision into a one-of-a-kind campaign with unmatched ROI.
Here are some scratch-off ideas to get you thinking about your next campaign:
- New business launch: Reveal exclusive offers, like a free item or service, to draw foot traffic to a grand opening
- New location or product reveal: Use a scratch-off to reveal the address of a new restaurant, store, or office location, or to promote a new product— add a signature scent to take advantage of the fact that there is nothing as enticing as … freshly baked cinnamon rolls (Unless you’re a cat)
- Brand building: Create branded posters that let customers document their experiences: beer or wine tasting scratch-off posters that promote a bar or a beverage brand; state park scratch-off posters that promote a recreational vehicle or other outdoor products brand
- Discounts and merchandise: Customers who visit a specific location can scratch off a range of potential discounts — half-off, free food, merchandise, or a sweepstakes entry
- Loyalty program: Introduce a loyalty scratch-off card customers can scratch for rewards after multiple visits
- Limited-time offers: Use scratch-offs to create urgency by revealing limited-time deals or seasonal promotions
- Customer appreciation: Reward your loyal customers with a scratch-off card that offers an exclusive deal or experience
At H&H, we create the highest-quality scratch-off printing to ensure the right look, feel and performance of printed promotions. With decades of experience in the art and science of special effects printing, our team has a well-earned reputation for extraordinary promotions.
Ready to Get More out of Your Next Print Promotion?
If you have not yet experienced the ROI of incorporating multisensory special effects into your print marketing, don’t wait. By leveraging the high-quality multisensory special effects and reliable customer service that H&H Graphics is known for, your marketing – and your marketing spend – goes far.
Contact us today to learn how we can help you create extraordinary scratch-off promotions with extraordinary results.
