As the pandemic begins to recede in many parts of the world, travelers will finally be able to pack their bags for some long-overdue travel.
Whether by land, by air, or by sea, there is a booming interest in creating a travel experience that lasts – and the post-pandemic mood has only exaggerated our sense of wanting to get the most of out of every mile.
If your business caters to travelers, take your cue from the industries working to ensure that the experience they’re creating can rise above the competition for the attention of so many wanna-be adventurers. Multisensory scratch-off maps and other promotions create an experience within an experience, along with a keepsake to keep those memories fresh at hand.
From cruise lines to RV makers to hotel chains – and any number of attractions and destinations along the way – the clever use of scratch-off maps depicting ports-of-call, national parks, or various experiences on the way is a powerful way to seal the deal with potential customers looking to put some dates on their calendars, pronto.
There are countless, creative ways to keep your customers engaged while they brush off their backpacks and head out the door to catch some rays, cruise the seas, hike the trails, hit the road or whatever.
Build a clever scratch-off map campaign and they will come. Travelers are eager to track and share their adventures, from roadside attractions, restaurants, breweries, or whatever your products or services may be.
Scratch-Off Storytelling for Your Brand
Are your customers road warriors who set their compasses for campsites across the country? Allow them to scratch off each destination as they reach it. Perhaps you are promoting a wine-country destination, so they can scratch off each winery as they travel the lay of land, dotted with vineyards as far as the eye can see. Scratch-off maps are a wonderful way for people to revel in a sense of reaching their goals, along with the satisfaction of having attained them, one scratch at a time. It’s conceal-and-reveal marketing on a whole new level.
We specialize in the highest quality scratch-off map printing, with a variety of reveals and other multisensory options from which to choose as far as your imagination can take you. Our precision printing also means that the integrity of each reveal will remain intact, and no images will bleed as your customers scratch off the surfaces.
Make Sure Your Brand Travels with Your Customer
There has never been a better time for campaigns that sell an experience, and multisensory scratch-off printing and products are an ideal way to get the attention of your target market. With everything public and socially inclusive – from restaurants and water parks, to airlines and trains – slowly swinging back into full gear, take advantage of our multisensory scratch-off printing and product development expertise to create lasting connections with your customers in meaningful, fun and creative ways.
Our expertise in special effects, like scent, texture and other hidden reveals provides limitless options to dare and do something different for your brand, and a multisensory scratch-off experience, beyond maps, is not only novel but can keep your brand in front of prospects for seasons to come.
Your prospects will love collecting and documenting their experiences across a wide range of new possibilities:
- Cruise lines
- Train Travel
- Amusement Parks
- Music Festivals
- National Parks
- Roadside Attractions
- Historical Landmarks
To learn more about what multisensory special effect printing techniques, including scratch-off ink, can do for your next project, give us a call or click on the link below.