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Case Study: Special Effects Printing for High-End Wine Branding

Posted Tuesday, January 01, 2019

Case Study: Special Effects Printing for High-End Wine Branding | H&H Graphics

By all accounts the cabernet produced by the luxury vintners at Tusk Estates is a very fine wine. The 2009 is described as "precise and intense, and yet very delicate." The 2011 was "a perfect experience of pleasure" and the 2013 was "among the prettiest, silkiest and most amazing" of cabernets.

But as a blogger for Wine Spectator describes, this was about more than wine: "Tusk isn't just based on opulent winemaking but also on luxury branding," MaryAnn Worobiec writes.

It was not a wine destined for ordinary packaging. That's where H&H Graphics came in.

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Bath & Body Works Case Study: A Little Glitter Goes a Long Way

Posted Monday, October 15, 2018

Bath & Body Works Case Study: A Little Glitter Goes a Long Way  | H&H Graphics

Few retailers play on the senses as successfully as Bath & Body Works. Brimming with luxurious lotions, candles, soaps and other soothing products in an endless variety of scents, a Bath & Body Works location is one giant sensory lure.

So when the company wanted to commission eye-popping, glittering holiday gift boxes to show off an assortment of body pampering treats, the job fell to H&H Graphics, where multisensory special effects printing techniques are our specialty. It was the kind of project we love: combining the glamour of glitter with added degree of difficulty.

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How to Engage Consumers & Increase Sales with Multisensory Printing (A Webinar)

Posted Wednesday, October 03, 2018

How to Engage Consumers & Increase Sales with Multisensory Printing (A Webinar) | H&H Graphics

"Brands have to be powered up to deliver a full sensory and emotional experience. It is not enough to present a product or service visually in an ad." – Martin Lindstrom, author of Brand Sense

The retail downturn has created an even greater need for packaging, displays, promotions and signage that break through increasingly competitive shopping environments, and visual differentiation is not enough.

At H&H Graphics, we are experts at using multisensory special effects to cut through the distractions and create customer experiences that drive sales. We've tapped into decades of third-party research as well as our own R&D to develop proven methods of generating consumer engagement and memorable brand impact using multisensory appeals. We've worked with brand managers and commercial printers on a wide variety of multisensory campaigns and we’d like to share what we know with you.

In our upcoming webinar, you will learn how ESPN, Bath & Body Works, Field Notes, and a Cape Cod Restaurant are all using multisensory printing to increase consumer engagement and sales. We will discuss how and why they use special effects in their retail packaging, POP displays and other printed materials.

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H&H Graphics Wins 17 Graphics Excellence Awards

Posted Wednesday, May 30, 2018

H&H Graphics Wins 17 Graphics Excellence Awards | H&H Graphics

H&H Graphics Wins 17 Graphics Excellence Awards

The Great Lakes Graphics Association (GLGA)  has once again selected H&H Graphics for numerous Graphics Excellence Awards (GEA)

Each year, the GLGA recognizes a select number of projects that demonstrate outstanding achievements in printing with a Graphics Excellence Award. As a result, the GEA is one of the largest printing competitions in the nation.

H&H Graphics, one of the nation's leading providers of special effects screen printing using UV coatings and other specialty inks, was recently recognized by the GLGA with 17 Graphics Excellence Awards for 2018, including the following "Best Of" awards:

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Retail Challenges Demand POP Displays that Engage

Posted Tuesday, May 08, 2018

Retail Challenges Demand POP Displays that Engage | H&H Graphics

Traditional retail stores may have taken a hit in recent years, but demand for high-quality packaging and attention-grabbing POP displays does not seem to be following the same downturn.

In fact, some experts believe that retail downturn will create an even greater need for displays that can break through the distractions within a shrinking retail footprint.

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