Author Archives for jdaprile

Heat-Activated Promotions: The ROI is Baked In

May 14, 2026 8:55 pm Published by jdaprile Comments Off

It can be hard to keep up with the latest trends in multisensory print promotions. The brands and advertising agencies we work with have active imaginations. When they learn that our special effects printing expertise covers just about anything they can dream up, they tend to dream BIG. That’s how...

Now Trending: Marshmallow Everything

January 13, 2026 5:07 pm Published by jdaprile Comments Off

When it comes to irresistibility, marshmallows have a unique pedigree. More than 50 years since a group of Stanford psychology researchers put them in front of toddlers as a test of their ability to delay gratification, the humble marshmallow’s ability to overcome human resistance remains well established. So, it’s not...

Frequently Asked Questions

What is multisensory special effects printing?

Multisensory special effects printing uses specialized screen printing techniques to add textures, glitter, scent and chromic effects like glow-in-the-dark and heat-activated printing to create engaging and memorable effects that pique interest and spark engagement.

What are the advantages of multisensory special effects in print marketing?

Multisensory special effects induce prospects to do more than notice your messaging –they are drawn to interact with it. Whether it’s a scratch-and-sniff feature, a hidden message revealed by the warmth of a touch, or an irresistibly luxurious texture, special effects printing imbues your messaging with evocative and memorable sensory details. Unlike ordinary print marketing, special effects printing is impossible to ignore.

Where can multisensory special effects be used?

Multisensory special effects can be used on mailers, brochures, maps, posters, labels, book covers, calendars, greeting cards, gift cards, packaging, wrapping paper and more.

What is the most popular multisensory special effect?

Glitter and textures are a popular way to give a printed piece a veneer of glamour or luxury, while the proven power of scented printing to set a mood or evoke a memory makes it one of the most powerful special effects, both alone and in combination with other effects.

What is the most effective multisensory print effect?

The sense of smell is the strongest and most primal of all the human senses and is closely connected to areas of the brain responsible for memory and emotion, so scented printing has a scientifically-proven advantage. But the most effective multisensory effect for your promotion depends on what you are promoting and who you are targeting. Hydrochromic special effects revealed by the application of water can be an irresistible way to promote things like beach resorts or a pool service, while glow-in-the-dark printing creates a different mood. Multisensory special effects in combination are a powerful way to amplify sensory appeal.

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Bath & Body Works:
Glitter Printing Case Study

ESPN:
Photochromic Case Study

ESPN:
Thermographic Printing Case Study

Cousins Subs:
Gaming Promotions Case Study

What’s the Buzz?
H&H Projects in the Limelight

Author Archives for jdaprile

Heat-Activated Promotions: The ROI is Baked In

Now Trending: Marshmallow Everything

Frequently Asked Questions

Contact Us

Talk to an Expert Today

Bath & Body Works: Glitter Printing Case Study

ESPN: Photochromic Case Study

ESPN: Thermographic Printing Case Study

Cousins Subs: Gaming Promotions Case Study

What’s the Buzz? H&H Projects in the Limelight

Author Archives for jdaprile

Heat-Activated Promotions: The ROI is Baked In

Now Trending: Marshmallow Everything

Frequently Asked Questions

Contact Us

Talk to an Expert Today

Bath & Body Works:
Glitter Printing Case Study

ESPN:
Photochromic Case Study

ESPN:
Thermographic Printing Case Study

Cousins Subs:
Gaming Promotions Case Study

What’s the Buzz?
H&H Projects in the Limelight