How Brands Make a Big Splash with Hydrochromic Printing
High-quality special effects printing provides a practically unlimited array of ways to make your promotion or product stand out from the crowd.
From scent and texture to scratch-off inks, glitter, pearlescent, and metallic printing, to chromic printing that creates a hidden reveal, you have a wide menu of multisensory printing effects to choose from, alone or in combination.
So why are so many brands choosing to make a splash with hydrochromic effects?
A surge in inquiries here at H&H Graphics suggests water-activated hydrochromic printing is having a moment in marketing.
From perfume companies that use a spritz of product to activate hydrochromic messaging on sample strips to a recent ad for an e-commerce company that depicted spilled milk that could be wiped away with a wet cloth to reveal the company’s solution, marketers are exploring the possibilities this unique printing effect creates.
The hidden reveal created by hydrochromic printing drives anticipation and excitement that ordinary promotions can’t match. Just like we are drawn to water, it’s human nature to want to know what’s being concealed. With the multisensory appeal of hydrochromic printing, you create more than an ad – you create a singular experience.
Ready to dip your toe in? Here are a few ideas to get you started:
Water-Activated Printing for Promotions that Make Waves
Hydrochromic drink coasters: Let condensation drips, or a splash of champagne, reveal your brand or logo. Combine with glow-in-the-dark printing for bars, lounges and other low-light settings.
Before-and-after magic: Cosmetic, bath, and cleaning products are a perfect fit for water-activated campaigns. Use a before (dry) and water-activated “after” image to highlight the effects or features of your product or solution.
Perfume Sampling: Hydrochromic printing on perfume sample cards adds a bit of marketing magic when you apply a spritz of your fragrance. Use a logo or tagline reveal to ensure a memorable multisensory experience.
Beach-themed promotions: Hotel and travel industry marketing can’t go wrong with pictures of glistening pools and sun-soaked shorelines. But why stop there? Amp up the enticement with hidden messaging that appears with a good dunking.
Pool, spa, plumbing, or gardening industry ads: From water-activated greenery to hidden discounts for your services, the conceal-and-reveal of hydrochromic printing piques curiosity and anticipation.
Beverage labels: Hydrochromic printing is on-theme for beverage promotions. Use your messaging to promote a sweepstakes, a discount or a recipe. Make an even bigger splash when your reveal gets shared across social media channels.
High-Quality Multisensory Print Campaigns that Get Results
At H&H Graphics, we have decades of experience helping many of the world’s biggest and best-known brands create one-of-a-kind multisensory promotions. Multisensory special effects printing offers a proven advantage in capturing and holding your target audience’s attention.
Contact us to learn how we can help you create a multisensory print campaign for your prospects using the proven power of touch, smell and stunning visual effects. See, smell, and feel the difference it can make for your retail packaging, displays, gift cards, book covers, posters, direct mail, and other promotional printing.
