The science of scent, once dismissed as having less to contribute than research related to other senses, is experience a renaissance, in large part due to COVID-19, according to a New York Times magazine article describing the broadening recognition of smell as a “startling superpower.” While a 2019 survey showed...
Scratch-off print promotions have a tremendous advantage in the competition for consumer attention. Who can resist the temptation to see if they have won? Games of chance have an irresistible pull on our imaginations. Is it any surprise that researchers at the University of Connecticut found that games of chance...
With the beginnings of a post-Covid economy in sight, opportunities for the print industry are booming, according to Printing Impressions’ “Top 25 Hot Markets for Printing in 2021.” Pent-up demand is expected to deliver a one-time-only $211 billion in print sales this year, writes author Vincent Mallardi. For the first...
