Author Archives for hhgraphicsdev

You Can’t Lose with High-Stakes Scratch-Off Promotions

March 24, 2021 3:04 pm Published by Comments Off on You Can’t Lose with High-Stakes Scratch-Off Promotions

Scratch-off print promotions have a tremendous advantage in the competition for consumer attention. Who can resist the temptation to see if they have won? Games of chance have an irresistible pull on our imaginations. Is it any surprise that researchers at the University of Connecticut found that games of chance...

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Print Industry Poised for the Rebound in 2021: Stand Out with Multisensory Print Effects for These Target Markets

March 22, 2021 10:27 pm Published by Comments Off on Print Industry Poised for the Rebound in 2021: Stand Out with Multisensory Print Effects for These Target Markets

With the beginnings of a post-Covid economy in sight, opportunities for the print industry are booming, according to Printing Impressions’ “Top 25 Hot Markets for Printing in 2021.” Pent-up demand is expected to deliver a one-time-only $211 billion in print sales this year, writes author Vincent Mallardi. For the first...

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Special Effects Posters Tap into Booming Enthusiasm for Video Games

March 8, 2021 10:30 am Published by Comments Off on Special Effects Posters Tap into Booming Enthusiasm for Video Games

For proof of the timeless appeal of the poster, you don’t have to look any further than the burgeoning audience for video games. In a worldwide market expected to hit $160 billion in revenues this year, the enthusiasm for gaming has spilled over into the analog world, with a thriving...

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