While the tech cheerleaders would have us believe that artificial intelligence is ushering in an era in which human effort will be reserved for only important stuff and the AI doomsayers say we’re all headed to Hadestown in a digital handbasket, the truth seems a lot less exotic. Every day...
Multisensory special effects printing uses specialized screen printing techniques to add textures, glitter, scent and chromic effects like glow-in-the-dark and heat-activated printing to create engaging and memorable effects that pique interest and spark engagement.
Multisensory special effects induce prospects to do more than notice your messaging –they are drawn to interact with it. Whether it’s a scratch-and-sniff feature, a hidden message revealed by the warmth of a touch, or an irresistibly luxurious texture, special effects printing imbues your messaging with evocative and memorable sensory details. Unlike ordinary print marketing, special effects printing is impossible to ignore.
Multisensory special effects can be used on mailers, brochures, maps, posters, labels, book covers, calendars, greeting cards, gift cards, packaging, wrapping paper and more.
Glitter and textures are a popular way to give a printed piece a veneer of glamour or luxury, while the proven power of scented printing to set a mood or evoke a memory makes it one of the most powerful special effects, both alone and in combination with other effects.
The sense of smell is the strongest and most primal of all the human senses and is closely connected to areas of the brain responsible for memory and emotion, so scented printing has a scientifically-proven advantage. But the most effective multisensory effect for your promotion depends on what you are promoting and who you are targeting. Hydrochromic special effects revealed by the application of water can be an irresistible way to promote things like beach resorts or a pool service, while glow-in-the-dark printing creates a different mood. Multisensory special effects in combination are a powerful way to amplify sensory appeal.
