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Business Cards Too Cool to Be Forgotten

February 26, 2018
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Be Remembered: Thermochromic Printing for Business Cards | H&H Graphics

Think business cards are passé? You haven’t seen what special effects printing techniques can do for business cards.

A recent Wall Street Journal column makes the case: a growing number of the ambitious set are turning to business cards that express more than just the usual name, rank and telephone number on a standard 3.5″ x 2″ piece of card stock.

The good news for you: no one has more experience at printing with thermochromic ink and other special effects, on business cards as well as for a wide variety of other printed materials, than H&H Graphics.

Why Be Boring?

No one ever remembers anyone who does things exactly like everyone else. From entrepreneurs and business owners to those who just want to be remembered, creative business cards make it a point to stand out from the crowd.

While some see traditional business cards as obsolete, ambitious networkers, entrepreneurs, salespeople, marketers and others use unique business cards as a tool to set themselves apart from competitors. “People go, ‘Omigod,’ and it starts a conversation,” Greta Schulz, a West Palm Beach, Florida sales trainer and consultant told the Wall Street Journal. “You want to make a statement, to make sure people remember you.”

Special Effects Business Cards Make a Statement

That’s the idea behind everything we do at H&H Graphics. Special effects printing turns your business card, or any other piece of marketing material, into a multisensory experience that people remember.

Try any one or a combination of these effects on your next business card or other printed promotion and we guarantee that whether it’s your personal brand or your business, you will have created an extra level of engagement with anyone who receives it.

Thermochromic Printing

Thermochromic Ink

Want to really wow potential clients? Try thermochromic printing. With thermochromic coatings, your business cards will change color when touched. Typically, clients who use this card have a solid color for the top layer with a hidden image (your name, title, and contact information) revealed when the card is held.

Photochromic Screen Printing

With photochromic screen printing, images and messaging appears when the card is exposed to sunlight. This technique is also effective for packaging and hidden message promotions.

Glow-in-the-Dark Printing

Heading to a networking event after work? Glow-in-the-Dark business cards are perfect for showing off your creativity. Glow-in-the-dark printing creates an experience that can be used to engage the audience for everything from business cards to packaging, posters and book covers.

Textured and Scented Printing

Our R&D wizards can create textured and scented inks that reproduce the scent and feel of everything from grass to linen to freshly baked cupcakes. Research shows that multisensory printing techniques are far more likely to get a consumer’s attention. These techniques can also be used to stimulate a mood or a memory, creating an experience that makes the underlying message resonate with your audience.

Anything but Ordinary Business Cards

Before you head to your next networking event or client meeting, make sure you have business cards people will remember.

At H&H Graphics, we are experts in state-of-the-art special effects screen printing that heightens consumer engagement and increases the ROI on your print spend. We do more than just make your projects look good. We make them connect.

Contact us to learn more about engaging consumers with special effects screen printing

Thermochromic Printing Video

Tags: Business Cards, Custom Scents, Custom Textures, Customer Engagement, Glow in the Dark, Multisensory, Photochromic Ink, Scent, Special Effect Coatings, Special Effects, Special Effects Printing, Specialty Printing, Textured Printing, Thermochromic Ink

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H&H Graphics, LLC
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Vernon Hills, IL 60061-4117
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All multisensory printing is produced in the USA

Most Popular Content

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  • (847) 383-6285
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Certified WBENC
H&H Graphics
  • Special Effects
    • Glitter Printing (Never Rubs Off)
    • Gloss & Matte Printing
    • Glow-in-the-Dark Printing
    • Mirror & Reflective Printing
    • Pearlescent & Metallic Printing
    • Scented Printing & Fragrances
    • Scratch-Off & Scratch ‘n’ Sniff
    • Snapshot Camera Flash Effect
    • Special Effects R&D
    • Textured Printing & Soft Touch
    • Chromic Screen Printing
    • UV Coatings
    • “Even Better If…” Special Effects Audit
  • Why Multisensory Printing
  • New Product Development
    • Overview
      • US vs. Overseas Production
    • Products
      • Adult Beverage Special Effects
      • Book Jacket & Cover Special Effects
      • COVID-19 Smell Tests
      • Credit Cards Special Effects
      • Gaming & Promotions Special Effects
      • Gift Cards Special Effects
      • Greeting Cards Special Effects
      • Packaging Special Effects
      • Poster & Print Special Effects
      • Pull Tabs & Tickets
      • Retail POP Displays Special Effects
      • Scent Strips
      • Scratch-Off Maps
      • Wrapping Paper Special Effects
  • Clients
    • Ad, Marketing & Creative Agencies
    • Card Manufacturers
    • Commercial Printers
    • CPG Brand Managers
    • Greeting Card Designers
    • Marketing Directors
    • Packaging Designers
    • POP & Signage Designers
    • Publishers & Book Printers
    • Product Managers & Developers
    • Brands We Serve
    • Case Studies
    • Testimonials
  • Videos
  • Blog
  • About Us
    • Contact Us
    • Awards
    • Benefits
    • Big Ideas
    • Brands We’ve Worked With
    • Careers
    • History
    • Management Team
    • Our Difference
    • Testimonials
    • What We Do
    • In the News
  • Help!