Customers have five natural responses to everything in their lives, and that includes shopping.
The goal is to CAPTURE a consumer’s attention and keep it engaged in multiple ways. Visually appealing products and packaging catch our eye and attract consumers.
Customers instinctively want to smell and touch things. Creating elements of scent, touch and texture will allow your customers to become more engaged and ultimately, they are more likely to make a purchase.
Using the 5 senses as a checklist in your marketing will provide prospective customers with a personal connection to your brand that will help you achieve stronger customer experiences.