Who can resist the lure of a hidden reveal with the chance of winning?
When you combine your messaging or promotion with a pull-tab or scratch-off reveal card, you get consumer – or employee – engagement on a whole different level.
Here at H&H, pull-tab tickets go by many names: pull-tabs, breakaways, peel-and-win cards, pop-opens, jar-tickets, and peel-offs. But no matter what you call it, it’s the anticipation that gives these promotions their real pull.
And that’s why it’s such an effective marketing tool. Your messaging gets through at a moment of heightened attention and with a little bit of fun. Everyone wins!
Capture Your Consumer’s Competitive Side
Promotions you can touch and feel create emotional connections in ways that emails and digital marketing cannot. Whether you send an offer in the mail or have a stack of cards to hand out as you seat customers to their tables, conceal-and-reveal marketing tactics take marketing to a new level: they spark a little competition and pre-reveal excitement. It’s impossible not to play along.
Business owners across the country have long tapped into the power of pull-tab and scratch-off marketing to elevate their brand, drive promotions, reward customer loyalty and boost business during the off-season.
Keep Your Team Playing to Win
Pull-tab campaigns are also effective for internal promotions and employee campaigns. They’re a natural way to incentivize goals and processes. Whether you’re trying to put some excitement behind sales goals, introduce HR guidelines, or splash a bit of fun into the routine, pull-tabs and scratch-off promotions are a creative and effective way to inspire a team.
We recently printed a pull-tab-card campaign designed to incentivize and promote awareness around a company’s internal safety program. When the tab was pulled, a safety message was revealed, along with a prize level of bronze, silver, or gold. The result was a high-impact campaign that succeeded on two levels.
Conceal-and-Reveal Marketing with Special Effects Printing
With decades of experience in innovative and high-quality multisensory printing, the H&H Graphics team has created exceptional results for scratch-off and pull-tab promotions, along with print and packaging campaigns for the world’s biggest and best-known brands.
With a wide range of proprietary processes, swift turnaround times and a broad array of multisensory effects that include scent, texture and chromic reveals, your options are endless. Our R&D team is here to help you create whatever you can dream up.
Each part of the process is customizable. We create custom die-cuts, pull-tab areas, and card shapes: cars, animals, and shopping bags are just a few examples of recent pull-tab projects.
Whether you’d like to kick off your next marketing campaign with a clever scratch-off prize or engage your employees in a fun and exciting way, H&H can customize your project with special effects printing combinations that get your brand noticed.
Here are some ideas to get you started:
- Summer drink & meal promotions at a bar or restaurant
- Adopting a new company process or policy- turn it into a game!
- Company, or consumer, happy hour competitions and promotions
- Fundraising Bingo
- Scratch-offs to incentivize sales goals as a lucky bonus
To learn more about how multisensory special effect printing techniques can take your next campaign from ordinary to can’t-miss, give us a call or click on the link below.