A great book cover can be as unforgettable as a great book.
From the chilling simplicity of the oblivious naked swimmer in mid-crawl above a looming shark on the cover of Jaws to the torn paper trompe l’oeil of The Goldfinch, a great cover does more than draw attention: It demands attention. You have to pick it up.
The tangible pleasure of a well-designed cover is an important part of a book’s appeal. Why do physical books continue to outsell all digital rivals by a hefty margin? You cannot replicate the pleasure of holding a great book in your hands with 0s and 1s. The allure of touch and other multisensory appeals keeps book lovers of all ages returning to the real thing.
At H&H Graphics, we have decades of expertise in making book jackets and notebook covers irresistible with multisensory appeals like glow-in-the-dark ink, customized glitters and textures with all the feels.
The Art of Standing Out on the Shelf
Special effects printing on book covers and binders creates irresistible shelf appeal for books, notebooks, planners, calendars, movie packaging, yearbooks and more.
From a popular line of notebooks with glow-in-the-dark covers to our award winning glitter design on the cover of Dork Diaries, our expertise in special effects screen printing has launched a wide array of products for some of the world’s best known brands.
Our research and development team works closely with product managers in the design process to create the right effects for the product and the audience. We can work with you at any stage in the process to create custom colors, unique textures and engaging special effects for products too cool to keep all of their magic on the inside.
We use the highest quality inks and high-gloss UV coatings and can provide a wide array of customizable multisensory options to choose from:
- Scents and fragrances
- Soft touch and textures
- Chromic inks that react to heat, light or water
Features that consumers can see, feel and smell create heightened engagement that you can use to drive excitement and sales. Research shows that consumers are far more likely to buy something they have lingered over or handled.
To learn more about what we can do to get your next project off the shelf, give us a call or click on the link below.