When it comes to incorporating the power of multisensory marketing into your product, packaging or promotions, you can almost never go wrong by turning to the five basic food groups: cheese, wine, Girl Scout cookies, tacos and bacon.
All marketing people know this, and while the creators of Velveeta-scented nail polish may be hailed as modern geniuses on Instagram, it’s no secret that any product that can evoke the unrivaled deliciousness of melted cheese is going to sell out faster than you can snatch the last nacho on a shared plate.
There’s a reason in-demand products are often described as selling like “hot cakes.” Food sells, even if “hot cakes” have been off the menu for 200 years.
Kraft Heinz, maker of Velveeta and the brand behind the campaign that paired melty cheese with NailsINC to give us the scented red and yellow nail polish we didn’t know we needed until we did, went all in on the La Dolce Velveeta promotion, including nail stickers and a Velveeta martini.
And why not? When a makeup collection inspired by Ramen soup-in-a-cup and chicken noodle soup candles are featured in a magazine devoted to celebrating “the global epicurean experience,” you know that comfort food is having more than a moment.
Will Work for Tacos… Who Wouldn’t?
At H&H Graphics, we get it. Nothing surprises us less than the fact that consumers could not get enough of our taco scented wrapping paper.
And nothing in our substantial collection of multisensory special effects is as powerful as scent – which, like the perfect grilled cheese sandwich, goes straight to that part of your brain that says, “mmmmm.” Or “ahhh.”
We’ve got hundreds of ways you can combine the power of scent with the power of simple comfort food to flavor your next feel-good campaign.
Multisensory Printing that Sells – and Smells Delicious
From loyalty programs to recipe cards to book covers, or scratch-off promotions, you can’t miss by taking a cue from the foods that call to you when you’re staring into the pantry in your fuzzy socks. “Hellooo, it’s me, macaroni and cheese….”
What do melted cheese, snickerdoodle cookies, marshmallows, fried chicken, pizza, popcorn, cinnamon rolls, pancakes, roast beef, pickles and apple butter have in common? ROI.
Want to learn how to incorporate a little yum into your next print project? Take us to lunch. Is anybody else hungry? You can also just give us a call.