With months of holidays ahead and consumers more than ready for a bit of distraction from the everyday, there is no better time to amp up the excitement of your print promotions and packaging.
At H&H Graphics, we’ve got more ways to bring the razzle dazzle to your holiday print projects than Santa has lists, with special effects that include scented effects and magical heat, water, or light-activated reveals.
Why send out ordinary holiday messaging when you can add glitter, texture, the smell of freshly baked cookies or even digital special effects, like a QR code linked to a recorded greeting or video?
At PrintMonthly UK, contributor Stephen Jones reports that the capabilities of special effects printing and finishing touches have transformed the industry, enabling businesses to differentiate their products and messaging from the competition with unique features, textures and effects that get noticed.
“All over the print industry, companies are seeing the advantages of expanding their offerings as it helps to open up new prospects for growth and means they can maintain existing relationships with their current clients,” Jones writes in the publication’s October issue.
Holiday Print Promotions that Don’t Skimp on “Wow”
Here on our side of the pond, we could not agree more. At H&H Graphics, we’ve been bringing this sort of “wow” to our customers’ print projects for decades and we’ve never seen more imagination from our customers than we’ve seen over the past several years.
Who could have predicted that the demand for taco-scented wrapping paper would outstrip supply in a matter of days, or that we’d be recreating the scent of moose poop for an innovative scratch-off television show promotion?
Ordinary just won’t cut it anymore. The holidays, of course, only amplify those creative impulses – and the need to stand out from the competition.
Want to get started with something extraordinary? Here are some ideas for using the proven power of special effects printing to drive engagement and get more from your holiday promotions.
Scented Wrapping Paper, Sparkling Gift Boxes and Recipe Cards You Have to Smell to Believe
Holiday promotions that include scent are always a scentsation. And there is no better way to boost a product promotion than by putting a little extra effort into the outside.
Scented tissue and wrapping paper are so popular that H&H’s five-layer taco-scented wrapping paper for Taco Bell sold out in 48-hours. Not to be outdone, the creatives at Del Monte used H&H scent expertise for their banana and pineapple scented wrapping paper.
It’s a year-round attention grabber that you can adapt for a holiday promotion or an anytime promotion featuring your signature scent. We have hundreds of scents to choose from and an R&D team that loves a challenge. Bring us whatever scent idea you can dream up and they will put their noses on the case.
Glitter and textured printing bring a sense of luxury and excitement to holiday packaging and promotions as well. Our custom-colored encapsulated glitter brings the glam without the mess for holiday boxes, greeting cards, labels, and other promotional printing. Our work for a sparkly Bath & Body Works holiday promotion is a great example of packaging that doesn’t get lost on the shelf.
Scented recipe cards are another way to bring added engagement to promotions, displays, packaging or holiday greeting cards. Whether it’s a raspberry scented recipe card for a high-end liquor brand or the scent of a peppermint martini wafting from a greeting card, scent is a powerful and customizable lure with the ability to evoke a wide array of associations and emotions.
Hidden Holiday Messages, Codes and Images Create Excitement and Engagement
Add a little mystery to your holiday promotions with water, light, cold and heat-activated inks that reveal a hidden message, contest entry or a discount code. Glow-in-the dark, black light and scratch-off inks can create the same effect and encourage social media sharing as a bonus.
For a holiday light show promotion, we created a cold-activated card that children put in the refrigerator to retrieve later and find a secret message from Santa.
When you incorporate the power of multisensory special effects printing into your products, promotions and packaging, the possibilities are endless. And when you don’t, you take the risk of disappearing into a crowded marketplace, especially during the holiday season.
Whatever you’re celebrating, from Cinco de Mayo to Valentine’s Day and everything in between, there’s never a bad time to give your prospects and customers the gift of something with a bit of wow thrown in.
Reach out to H&H Graphics and give yourself the gift of extraordinary ROI.