Your Multisensory Print Promotion ROI Just Got Bigger with USPS Discounts for Tactile, Sensory and Interactive Mail
When you add multisensory special effects to your promotional mailings, you get promotions that cut through the distractions and drive your message straight through the goalposts.
There’s messaging after all, and then there’s messaging that glitters, glows, or entices you to touch it. There’s messaging that gives off an aroma that takes you back…
H&H Graphics special effects screen printing does all of those things and does it better than any other printing technique available.
The only thing better than incorporating the power of multisensory screen printing into your mail promotion? A U.S. Postal Service promotion that lets you do it at a discount.
Take Advantage of USPS Tactile, Sensory or Interactive Mail Promotion Starting Feb. 1
Now through July 31, you can mail promotions that incorporate tactile, sensory or interactive features through the U.S. Postal Service and get a 4% discount. The promotion covers:
- First-Class Mail® letters, cards, and flats
- USPS Marketing Mail™ letters and flats
- Nonprofit USPS Marketing Mail™ letters and flats
Eligible effects include specialty inks, textured papers, scented promotions and visual effects, among others. Special effects can be on a piece of direct mail, an envelope or both.
Learn more about how to register for the promotion by downloading the 2022 U.S.P.S. Tactile, Sensory, Interactive Promotion guidebook.
H&H CEO to Discuss Special Effects in Feb. 16 USPS Webinar
Join H&H Graphics CEO Michelle Leissner at the Business For Breakfast: 2022 Emerging Tech USPS Mailing Promotions & Incentive webinar at 9:30 a.m. Wednesday, Feb. 16, 2022 to learn more about printing special effects for direct mail marketing, USPS promotion programs, and more.
The H&H Playbook: Innovation, Customer Engagement and ROI
As if you needed any more incentive, at H&H Graphics, our R&D team can create pretty much anything you can dream up in the realm of multisensory special effects, including showing you ways to use multiple effects for even greater engagement. The only thing we don’t do is ordinary. (yawn)
Our award-winning work has been used to create innovative promotions for some of the world’s biggest and best-known brands. Here are just a few examples of how multisensory special effects can be used to create a heightened sense of engagement with your audience:
Add Scent, Texture and the Magic of a Reveal for Powerful Mail Promotions
With its proven ability to incite memories and stir emotions, high-quality scented printing is among the most powerful ways to connect with your audience. Screen printing enables H&H to use the highest quality scents – including those made with essential oils – and apply them in a long-lasting deposit. With over 800 stock scents, we can help you create whatever mood you’re going for.
Printing you can feel is another powerful way to layer on added engagement with textures that evoke a sense of luxury, health, excitement, or fun.
A hidden reveal is a powerful way to keep your messaging in your prospects’ hands a little longer. Use heat, water or light-activated inks to hide and reveal secret messages or promotional codes.
Scratch-off messaging is another proven source of engagement. Few people can resist the allure of learning what is hiding beneath.
For all of these effects and more, H&H Graphics can provide you with the inspiration, the options and the highest-quality results. With 4% savings on your postage, there’s no better time to multiply your ROI with the proven advantage of multisensory screen printed special effects.
Contact H&H Graphics today and we can help you get started on your next promotion.